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Simms Jenkins ’96


Simms Jenkins is Founder & CEO of BrightWave, the leading email, eCRM and cross-channel agency. He has led BrightWave in establishing a world-class client list including Aflac, Chick-fil-A, Cox Media Group, Ferrari North America, Panera Bread, Synovus and more. The agency made the Inc. 5000 list of fastest growing private companies five consecutive years and was named the top email independent agency and “the best of the best” by The Relevancy Group. It was acquired in 2019 by Ansira, a large technology and marketing services firm backed by Advent International. Jenkins won the Lifetime Achievement Award from the Atlanta Interactive Marketing Association, Marketer of the Year from the American Marketing Association & the Email Marketer of the Year at the Tech Marketing Awards. Jenkins is the founder of EiQ, the intelligent email gathering, an annual conference focused on innovation and the author of The New Inbox and The Truth About Email Marketing.